So some former Blizzard developers, the company behind World of Warcraft (Rogues do it from behind…) have left the company and are starting an iPhone app company called Booyah. They have a few YouTube, comedy-style promotion videos.

The whole thing is to create hype about their project and to tell you a liitle about their project while holding back info to try to, again, create hype by making you wonder “What the ‘freak is it?”.

I’ve read some misleading news postings about what the company is, some sites saying they’re making an online app game for iPhones. Na, na, na… that’s dead wrong. They describe what Booyah is on their site. Booyah’s another social networking service. *sigh* How original…

Basicly, “Booyah’s” going to be a web site service (driven mainly by an iPhone app that’ll connect you to the service) that’ll allow you to post comments, photos, ratings, your grand mother’s panties, the kitchen sink, ect for moments that make you feel happy. Oh, wait, these geeks try’ta be “hipster”, so it’s not “happy moments”, it’s “booyah moments”. Ugg…

Basicly, they’ve got a huge amount of money they’re throwing behind a social service (to make money from ads, such as an iPhone app) that will fashion itself like Twitter meets Facebook, but trying to fill an untapped nitch, the “need” for people to post about moments that make them… happy?

Yeah, that’s exactly what we need, moments to post when we’re happy. After all, why enjoy that happy moment when you could be posting about being… happy? Come on…

Basicly, they want to be two things; filthy rich (as if they didn’t make enough money workin’ for Blizzard) and to become famous like what’s-their-faces who created Facebook or Twitter.

Do you think the world really needs their service? …Prob not. Do I think it’s a good idea? Sure, as a non-profit or barely-for-profit project like Twitter started, then sure. But everything about Booyah sinks of big dollar. I mean, how many thousands do you think they spent on just the domain name, booyah.com?

It’ll be interesting to see if my vibes are dead on about’em.

Peace, J