Well this is an interesting feature. The free New York Times app has full page ads now… I know what your thinking, “great”… But this one ad, the first one I saw, is actually interactive. You can shake your iPhone to change text in the Flash-like ad.

I think that’s a very smart way to grab your audience’s attention. Now I still, of course, didn’t read a **** word of the ad… but it’s still neat.

Peace, J